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Now that you know what Chrome’s ad blocker looks for, let’s dig a bit deeper into the technical details of how it works. These results define initial Better Ads Standards that identify the ad experiences that fall beneath a threshold of consumer acceptability.”

“The Coalition’s research identifies the ad experiences that rank lowest across a range of user experience factors, and that are most highly correlated with an increased propensity for consumers to adopt ad blockers. Here is the Coalition for Better Ads’ official description of the Better Ads Standards:

Let’s take a look at what exactly is laid out in the Better Ads Standards. How do you know if your ads are in compliance? What if you think they’re OK, but Google considers them annoying? However, that can be easily avoided if publishers comply with the Better Ads Standards.